Pendle Commute Calculator

Client: Provincie Overijssel
Agency: IQ-Media

The province of Overijssel had a wish to give employees a better insight into their commute. An insight combined with an advice how to save energy, time or money. To fulfill this wish they invited several agencies to pitch a name and brand identity. The winner would get the chance to design the app as well as further implement the brand identity. Our idea? A fresh and modern, minimalistic design that visually simplifies all the options and variables that the app needs. Our suggestion for the name? Pendle. Derived from a pendulum, a freely swinging weight between two points. The logo visualizes this with the combination of a starting point, that travels through the P into the negative space. A static representation of the back and forth motion that commuting brings. We fell in love with this idea and pitched it to perfection. Above you can see the design for the website that followed the winning pitch.