Tricas is a product development company with a focus on innovation and technical feasibility. With a rapid growing client-base Tricas was in need of a new brand identity that embodies their technical and innovative approach to product development. I felt that a bright yellow, combined with a matte anthracite color captured the right engineering feeling. Bright, bold, strong and technical. The logo is very sharp and defined, but has some playful unfinished letters, capturing the freedom that Tricas takes in their approach.

The brand typography uses the fairly new Gotham, a geometric font with a broad range of weights, ideal for creating all the subtle nuances that the various text types need. The numbers gain specific attention by using a different font, the Tungsten, which is easily spaced, and very efficient. After all, measurements, and therefore numbers play a big part in their field of work. They need some special attention. The brand is further accompanied by a triangular grid pattern that finds its way in the background of prints and documents, giving everything a flair of detail and texture.